Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
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书籍英文名: Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
书籍作者 ：Brian Lawley
书籍简介：This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.
The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time.
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