Presenting To Win

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书籍英文名: Presenting To Win

书籍作者：Jerry Weissman

书籍简介：In this fully updated edition of his classic Presenting to Win, the #1 presentation consultant helps you connect with even the toughest, most high-level audiencesand move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what is in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can not see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation through an easy, step-by-step approach.

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