Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

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书籍英文名: Brand Metrics: Measuring Brand Efficacy along the Customer Journey

书籍作者 ：Jacek Kall

书籍简介： This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand it shows students the methods by which they can assess the curr

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