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书籍英文名: Marketing of Consumer Financial Products 书籍作者 ：Ritu Srivastava 书籍简介：This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course. 购买提示：付款后，会在1~8小时内通过邮件发送ebook资源库链接，如有疑问请加微 jinglinwangzi886，谢谢！担心付款后，不发货？看看我们读者反馈👉 资源库&读者反馈
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