Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

获取ebook资源库微信ID：dreamer901204

书籍英文名: Advertising and Promotion: An Integrated Marketing Communications Perspective

书籍作者 ：Belch, George, Belch, Michael

书籍简介：”THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them”–

购买提示：付款后，会在1~8小时内通过邮件发送ebook资源库链接，如有疑问请加微信dreamer901204，谢谢！

担心付款后，不发货？看看我们读者反馈👉  读者反馈

其他推荐书

Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

YOUTUBE MARKETING 2021: Do YouTuber’s secrets for business with the beginner’s guide to growing your social video channel a money machine with confirmed strategies, tips, and tricks ads to earn money